Client: Terminal Operator
Background:
CPM was commissioned to devise a business development strategy for Beihai port, next to the special industrial economic zone.
CPM applied statistical analysis, assessed the competitiveness of the major regional port, evaluated the port tariff scheme, and studied feasibilities of the commercial factors.
What it delivered:
Development of financial model coupled with operational model
Market segment analysis (present & future trends)
Gap analysis (present & future trends)
Full financial analysis of ports
Competition analysis
Risk assessment
Strategic implementation plan
